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Cycling Clothing, Bags, Bikes, Accessories and Components

The home of stylish Bicycle Apparel & Accessories for Road, City & Trail

From the very latest cycle clothing from independent, boutique brands, to hand picked selections from more well-known names, Always Riding is your one-stop destination for bike apparel & accessories. Whether you're looking for a top-notch selection of cycling jerseys to help you climb the cols, a pair of bicycle shorts to carry you through the city, or even a finely crafted bicycle bell from the US, we are here to help!

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Chrome Industries

Bags, apparel and footwear

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Velocity Cycle Wear

Urban cycling trousers and shorts

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Restrap - Made in Yorkshire

Bags for bikepacking

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ABOUT ALWAYS RIDING
ABOUT ALWAYS RIDING
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LOOKING FOR SOMETHING SPECIFIC?
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Brooks Linen Pickwick

Save 30%

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Vittoria Ikon

Save 45%

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Silca Pocket Impero

Save 20%

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MEN'S CLOTHING

Jerseys, Bibs, Jackets and More

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WOMEN'S CLOTHING

Jerseys, Bibs, Jackets and More

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URBAN CYCLING BAGS

Backpacks, Messenger and Camera Bags

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BIKEPACKING BAGS

Saddle, Frame and Handlebar Bags

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Rider Live What stylish cyclists are buying now
Rider Live
What stylish cyclists are buying now
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Reasons to Ride

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Questions about your order, or perhaps want to know more about a product?

Use live chat*, or email us and we'll be straight back to you

*Mon-Fri, 09:00-17:00 GMT

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Rider-owned and operated, we're obsessed with all things bike - from apparel to accessories and of course, the bikes themselves!

If it's interesting, cool and downright awesome kit, you'll find it at Always Riding, along with a handpicked range of exclusive brands and products you won't find elsewhere.

About us

Rider Rewards

One of the things we love the most about riding our bikes is meeting up with other riders on the road. As we're a store, we wanted to share some of that feeling, so we created Rider Rewards - a simple way to earn points to save or spend against future orders.

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