From the very latest cycle clothing from independent, boutique brands, to hand picked selections from more well-known names, Always Riding is your one-stop destination for bike apparel & accessories. Whether you're looking for a top-notch selection of cycling jerseys to help you climb the cols, a pair of bicycle shorts to carry you through the city, or even a finely crafted bicycle bell from the US, we are here to help!
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Rider-owned and operated, we're obsessed with all things bike - from apparel to accessories and of course, the bikes themselves!
If it's interesting, cool and downright awesome kit, you'll find it at Always Riding, along with a handpicked range of exclusive brands and products you won't find elsewhere.
One of the things we love the most about riding our bikes is meeting up with other riders on the road. As we're a store, we wanted to share some of that feeling, so we created Rider Rewards - a simple way to earn points to save or spend against future orders.