Privacy & Data Collection

Whenever you buy from Always Riding Ltd we will always respect the privacy of your personal details and account information, and adhere to the UK Data Protection Act which governs data collection and storage. We only store the information that you submit when you create an account or checkout as a guest with us, and we will never divulge this information to a third party. In addition, you have the right to access and modify any data about you that is held by us, to request to delete your account should you so wish and the right to revoke any given consents at all times. Your personal data will be used to provide the information, goods and services offered through Always Riding to you, for billing and order fulfilment.

If you have any questions about site security or data protection, then please don't hesitate to email us through our contact page.

Email marketing

Signing yourself up to our email newsletter will add you to the monthly Always Riding newsletter. However, at anytime you can click to unsubscribe from this communication through the email itself, or by emailing us to request removal.

Privacy of order data

We store the contract's content (ie the order you place with us) in our database and will send you the details of your order as well as our general terms via e-mail. However, you can find the terms here at all times. The details about your recent orders can be found either in your customer account area, or, if you checked out as a guest, at the Guest History page.


As Always Riding is an eCommerce site, we have to use cookies in order to function. For example, when you add an item to your bag, the cookie remembers your selections, along with other information like which products you previously visited, your currency and indeed your language preference. This cookie is essential to the basic functionality of our site.

3rd party cookies

Aside from the cookie for basic site functionality, we use one more, and this is from Google Analytics. This cookie relates to analytical information, and give us an insight into how people interact with our site.

So there you have it, just the basics to allow us to serve you in the manner you would expect - with excellence!

This website is operated by Always Riding Ltd ("We"). Our Registered Office address is 20-22 Wenlock Rd, London, N1 7GU, UK. The company Registered Number is 6391537 and our VAT Registration Number is 933513535

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